Introduction
This Privacy Policy (“Policy”) explains how Fulham Pier Hotel (“FPH”, “we”, “our”, “us”) collects, uses, stores, and safeguards your information when you visit our hotel, use our website at www.fulhampierhotel.co.uk (the “Website”), or engage with us through our social media accounts and pages, booking platforms, or other digital interactions. We respect your privacy and are committed to protecting your personal data. FPH acts in accordance with applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
We may collect and process the following types of personal data:
- Personal Identification Information (e.g., name, email address, address, phone number, date of birth, national ID/passport details, where applicable)
- Payment Information (e.g., credit/debit card details, billing address)
- Booking Details (e.g., stay dates, preferences, special requests)
- Technical Data (e.g., IP address, browser type, device information, cookies)
- Marketing Preferences (e.g., communication preferences, feedback, reviews)
If you provide personal information about others (e.g., family members, colleagues) during a booking or stay, please ensure they consent to their data being shared and direct them to this Policy.
How We Use Your Information
We use your data for the following purposes:
- To process and manage bookings and payments (legal basis: contract performance)
- To communicate with you about your reservation (via email, text, WhatsApp, etc.)
- To facilitate your stay and personalize your experience
- To comply with legal obligations (e.g., identity verification, tax regulations)
- To improve our services and website functionality (e.g., analytics, guest behavior insights)
- To send promotional offers and newsletters (with your consent)
- To conduct in-stay and post-stay surveys
- To secure our IT systems, premises, and prevent fraud or misconduct
- Guests involved in serious misconduct (e.g., aggressive behavior, theft, non-payment) may be added to our no-stay list, preventing future bookings. You may contact us if you believe this is an error.
Data Sharing & Third Parties
We do not sell your personal data but may share it with:
- Payment processors and booking platforms
- Government authorities when legally required
- Third-party service providers (e.g., IT support, marketing agencies)
- Fulham Group: FPH may share data within the Fulham Group for marketing purposes (with your consent).
Some third-party service providers may process data outside the UK. We ensure appropriate safeguards, such as UK-approved standard contractual clauses (SCCs).
Data Retention
We retain your data only as long as necessary for the purposes outlined in this Policy and in accordance with legal requirements.
Data Security
We implement technical and organizational measures to protect your data from unauthorized access, loss, or misuse.
Your Rights
Under UK GDPR, you have the right to:
- Access your personal data
- Correct inaccurate or incomplete data
- Request deletion of your data (subject to legal obligations)
- Restrict processing in certain circumstances
- Object to your data processing
- Receive your data in a portable format
- Withdraw consent for marketing communications
- Lodge a complaint with the Information Commissioner’s Office (ICO)
To exercise these rights, please contact us.
Cookies & Tracking Technologies
Our Website uses cookies to enhance user experience. For details, refer to our Cookie Policy.
Contact Us
If you have any questions about FPH’s privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us. You can email us at dpo@fulhamfc.com or write to us at Motspur Park Training Ground, New Malden, Surrey, KT3 6PT. In either case, your correspondence should be marked for the attention of the Senior Information Officer.
Should you wish to report a complaint or if you feel that your concern has not been addressed in a satisfactory manner, you may contact the UK Information Commissioner’s Office (ICO) at www.ico.org.uk.
Policy Updates
We may update this Privacy Policy periodically. Changes will be posted on our website with the updated effective date. We encourage you to review this Policy regularly.
By using our services, you agree to the terms of this Privacy Policy.
FULHAM PIER LIMITED
A company incorporated under the laws of England and Wales with registration number 14971696 and registered office address at Fulham Football Club Training Group, Motspur Park, New Malden, Surrey, United Kingdom, KT3 6PT.